January 15, 2007

Jobs,

Your iPhone presentation outshined my best one-liners! “Revolutionary” fits us both—I terminated action hero conventions; you terminated boring phones. My AI enemies came from the future; yours lives in phones.

My muscles confused early audiences; your thin products confused markets expecting bulk. Both worked.

— Arnold Schwarzenegger
Tech Terminators
January 9, 2007

Chairman Mao,

Today we announced iPhone—truly revolutionary, unlike your revolution that couldn’t fit in pockets. Your Little Red Book had great production values but terrible UI and too many forced upgrades.

At Apple, we know revolutions need beauty AND function. Our devices people WANT to use, not MUST use.

— Steve Jobs
Revolutionary Products
August 24, 1995

Steve Jobs,

Yesterday’s Apple vs. Microsoft debate was magnificently theatrical. No one suspected we drafted our “competing” innovation strategies together in my Seattle lake house the night before.

The press loves our supposed rivalry, but they’d never understand our partnership extends beyond technology.

— Bill Gates
Silicon Valley Secret